Monday, November 16, 2009

Wordles on Politics

For anyone that doesn't know a wordle is a graphic visulisation of word frequency within a document, the larger a word the more frequently it comes up. Someone decided to do this on the three main political parties websites with some interesting results.

Now much has been made today of the fact that the Labour website has no mention of Brown whilst the conservative website has David Cameron at it's centre, whilst the Lib Dems are focusing on themselves. When you look at strategy and approach this seems an obvious choice
1) Conservatives have David Cameron as a charasmatic and effective figurehead
2) Lib Dems rally around the party rather than their leader and although Nick Clegg is doing a good job he's not that out there as a figurehead preferring to push the party.
3) Brown is a liability and everyone knows it!

What I take away from these is something quite different and that is about clarity of messages. When you look at the conservative's wordle versus the labour one it's clear that the conservatives have focused on a number of key messages and ideas, whilst Labour have a muddle of messages on a huge range of topics and this I believe is the real learning point from this exercise. Labour has lost its way and is muddled, it lurches from one message to another with seemingly no strategy or approach, whilst the conservatives have a clear plan and focus on one item at a time.

I'm just starting to look at campaigning on a local level for the district council and this concept of identifying a few key messages that individuals can be represented by is I think vitally important. It helps a candidate engage with the electorate and communicate something clearly.

Thanks to who it seems made the Wordles orriginally

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